After an intentionally opaque advertising campaign we got our first look at Secret Lair today over on IGN in a conversation with Product Architect Mark Heggen And it’s something old and new all the same.
Secret Lair is a “sub-brand” of Magic: The Gathering that was described as a “love letter” to fans of Magic. Each Secret Lair contains cards from the history of Magic, given new art treatments. The one on display in the IGN article is called OMG KITTIES! and features alternate art versions of Cat Tokens, Regal Caracal, Leonin Warleader, Qasali Slingers, Arahbo, Roar of the World, and Mirri, Weatherlight Duelist. While the art in the OMG KITTIES! Secret Lair is lighter in tone, that will not be the case for all Secret Lair releases.
The various Secret Lair sets will only be available online for a 24 hour period and are marketed as “timebox to demand” – as in every order in the 24 hour period will be fulfilled. These drops contain between three and seven predetermined cards – the prices for each Secret Lair will vary depending on their contents. A set of all seven will be available for $199.99. Secret Lair will be available exclusively through the Wizards of the Coast website.
Here is the schedule for when each Secret Lair will be made available for purchase. All times are Pacific.
- Secret Lair Bundle; $199.99; December 2nd, 9am
- Bitterblossom Dreams; $29.99; December 3rd, 9am
- Eldraine Wonderland; $29.99; December 4th, 9am
- Restless in Peace; $29.99; December 5th, 9am
- Seeing Visions; $29.99; December 6th, 9am
- <explosion sounds>; $29.99; December 7th, 9am
- Kaleidoscope Killers; $39.99; December 8th, 9am
- OMG KITTIES!; $39.99; December 9th, 9am
Each Secret Lair Drop also contains redemption codes for Magic Online and Arena. The cards will be available as presented in Secret Lair on Magic Online. The Arena code will not provide cards but rather sleeves that are “expressions of the drop’s themes” according to Heggen.
Heggen said that there are plans for Secret Lair in 2020, and that things are going to get “weirder” but did not provide any additional details. More information, including details on international shipping, will be coming later today in an article on the Mothership.
Author’s Note: This post will be updated as the different Drop Series and their prices are made publicly available.
UPDATE: More information on Secret Lair has been released. This article details every card in each set as well as the various artists who contributed to the project. It also includes a list of countries where Secret Lair products can be shipped as well as additional purchasing information. In a separate release from Mark Heggen, the product architect drops some hints as to what is coming in 2020 versions of the Secret Lair Drop Series, including the fact that they 2020 products are likely to be spread out across the year rather than concentrated into a limited time frame.